New Zealanders want to work for Air New Zealand, a new survey shows.
The airline has topped recruitment firm Randstad's latest brand research as the most attractive employer in the country for the third year in a row.
Air New Zealand was recognised for its financial health, use of the latest technology and strong reputation.
Survey respondents also said it had attractive salary and benefits and a pleasant work atmosphere.
The Department of Conservation was second and the New Zealand Customs Service third.
Early education was the most attractive industry sector, followed by tertiary education. Provider BestStart joined the top 20 employers for the first time.
Katherine Swan, Randstad New Zealand country director, said that was probably driven by a desire to give back to society, and the idea that early education meant interacting with people who were at an age when they could really make a difference.
She said people rated salary and benefits as the most important factor in choosing an employer but other considerations such as work-life balance and a pleasant work atmosphere were ranked close behind.
Air New Zealand was an iconic Kiwi brand, she said, which had invested a lot in the message it presented to the employment market and to consumers.
People assumed that when they had a good experience as a customer that it would translate to a good working relationship.
Air New Zealand was also seen as financially healthy by jobseekers, she said.
"We're honoured to have been named the country's most attractive employer for the sixth time. This award reflects the work of our nearly 12,000 employees who help to build our reputation from the inside out each and every day. Our people are truly what set us apart, and recognition such as this helps us continue to attract top quality talent to the organisation," said Air New Zealand chief executive Christopher Luxon.
The survey showed Generation Z highly valued good training and Millennials wanted career opportunities. Men were more likely to seek an attractive salary while women wanted good work-life balance and an attractive salary. Men were most likely to leave because of a lack of career growth while the lack of balance would push women out.
"This year we are seeing more Kiwis seek workplace wellbeing. Candidates are more likely to consider those companies that offer a pleasant work atmosphere than ever before. Successful companies will be those that put in place policies for flexible working and build a positive workplace culture," Swan said.
Swan called on companies to take heed. "Just as with the balance of power in housing shifting to buyers, it's a job seeker's market right now. We are calling on businesses to rethink their message to the market. Consider what Kiwis deem important from the place they call 'work' and whether change is needed to attract and retain employees. That said, it's also key that companies present a true image of who they are and commit to it."
She said people might criticise the survey as based on perception but for most people "perception is reality".
Most attractive employers
1. Air New Zealand (same position) 11. The University of Auckland (new to Top 20)
2. Department of Conservation (same position)
3. New Zealand Customs Service (up seven places)
4. TVNZ (up one place)
5. Ministry of Business, Innovation amd Employment (down two places)
6. Lion (new to Top 20)
7. Green Cross Health (new to Top 20)
8. Statistics New Zealand (new to Top 20)
9. Helloworld Group (new to Top 20)
10. University of Waikato (new to Top 20)
11. The University of Auckland (new to Top 20)
12. St. John New Zealand (new to Top 20)
13. Royal New Zealand Air Force (new to Top 20)
14. Flight Centre New Zealand (down four places)
15. Coca Cola Amatil (down four places)
16. Kiwibank (new to Top 20)
17. House of Travel (down eleven places)
18. AUT University (down ten places)
19. UNITEC Institute of Technology (new to Top 20)
20. BestStart (new to Top 20)
What we value
Salary and benefits 54 per cent
Work-life balance: 53 per cent
Job security: 43 per cent
Pleasant work atmosphere: 42 per cent